Gogoyoko - Reykjavík, Iceland

Gogoyoko is a groundbreaking music service that empowers artists to sell their music directly to fans and provides everyone with free access to all music on the platform. Through a combination of subscriptions and advertising sales, the service supports payments to artists for streaming. Uniquely, Gogoyoko splits revenue with artists and charity, allocating 40% of advertising and subscription revenue directly to artists and 10% to partner charities. In comparison to other music stores online, the site takes a very small commission (10%) from music sales, meaning that artists make more money from each sale, making it attractive for local music scenes to support their musicians directly. Moreover, the service is focused on the independent music sector, with the biggest labels being large independents such as Matador and XL.